I just found this article: I"m a few days late. However, it's nice to see them getting involved with helping people learn about credit.
Ultimately it helps them in the long run as they educate Canadians and develop good will with their clients.

http://investmentexecutive.com/client/en/News/DetailNews.asp?Id=41897&cat=3&IdSection=3&PageMem=&nbNews=&IdPub=

Majority of Canadians lack sufficient understanding of basic personal finance and credit: survey

Credit Education Week aims to help Canadians learn how to manage their finances more effectively

Tuesday, November 13, 2007
By IE Staff

Credit Canada and Capital One Canada today launched the first annual Credit Education Week which runs from November 13 to November 16.

The national launch took place in Toronto at the University of Toronto’s Hart House, where an open Campus Fair was underway for the benefit of students and young people.

During the launch, the results of a national consumer survey of more than 4,000 Canadians were released. The survey clearly showed that the majority of Canadians do not have a sufficient understanding of basic personal finance and credit.

“The findings of this survey are a call to action. To know that 90% of Canadians feel that they have more debt today than they did five years ago is an obvious indication that Canadians need to learn how to manage their money better,” says Valentine Lovekin, president and chairman of the Board for Credit Canada. “Clearly, Canadians are struggling with the financial basics and we hope that Credit Education Week can be a first step to help Canadians acquire the knowledge and skills they need to take control of their financial destiny.”