TORONTO, ONTARIO, Mar 16, 2010 (MARKETWIRE via COMTEX) --
Advantex Marketing Internation announced today that they had signed an agreement for a partnership with Aeroplan Canada INC., that will let Advantex offer Aeroplan Miles to retailers with the fashion sectors across Canada. Many retailers across the fashion sectors showed marked interest in offering Aeroplan Miles to their clients.
The Chief Executive Officer and Presidentof Advantex, Kelly Ambrose said that their partnership with Aeroplan is significant for their company in a number of respects. This is their second major marketing agreement with another Canadian Company and it shows the recognition that Advantex is getting for their leadership and experience in loyalty programs.
This will be the first time that Advantex will be able to market their services to the fashion clothing, footwear and accessories sectors in Canada. Their agreement with Aeroplan will let them offer the opportunity to offer retail merchants take part in the Aeroplan Program. Aeroplan members will be able to get one Aeroplan Mile for every dollar spent, and they are also eligible for other special offers like the firt time purchase bonuses. Advantex's agreement with Aeroplan enables them to grow in their business by expanding their merchant nase into the fashion sectors.
Advantex plans to target high-end and branded fashion clothing, footwear and accessories in major cities within Canada and they also plan to introduce a program called the Advance Purchase Marketing or APM where merchants can get cash advance based on future sales for a working capital. This plan has been growing popularly since it has been launched in the restaurant industry and they are expecting it to grow more popular with it's expansion to the fashion sector.
In addition to Aeroplan, Advantex also went into an amendment with Canadian Imperial Bank of Commerce (CIBC) that will enable CIBC Visa Infinite credit card holders to earn either Aeroplan miles or CIBC rewards when they make purchases in shops participating in the CIBC Advantex programs.
VIA Marketwatch
