Excuse me, I have CHansen here.....
Here is the E&Y Entrepreneur of the Year – Utah Region web page;
http://www.ey.com/US/en/About-us/Entrepreneur-Of-The-Year/PNW_UTAH_Article_Overview_Page_Main
Note what’s under the heading “Judging process”:
“The nominees in each region are evaluated by an independent panel of judges.”
Further, we emailed E&Y back in 2008, and the response from them is below:
“You should know that Ernst & Young sponsors the Entrepreneur of the Year program but does not have any say in the selection of award recipients. The recipients are selected by an independent panel of judges. An EOY award is not an endorsement of any individual, company, product or service by Ernst & Young.
Thank you again for your report.
Andy Heaton
EY/Ethics”
And yes, the Utah judging panel has given this same award to scams in the past, including Xango fruit juice.
I have my own analogy, albeit a stretch I'm sure - UFirst is like any other scam that takes time to come to light, get real attention and fizzle out.

