Capital One Bringing In the Card Lab Connect for Organizations
Capital One has started with the Card Lab Connect. It is a credit card related program coming from Capital One that aids nonprofits to increase their giving channels while offering their supporters with a suitable and significant manner to contribute to charity programs. Not like most similar card programs which normally cater to bigger, national organizations, Capital One Card Lab Connect is accessible for nonprofits of different sizes.
In the existing financial environment, nonprofit organizations are having a twofold challenge of the bigger need and tightened budgets and these concerns are amplified for smaller nonprofits. Cash strapped consumers are having difficulty in providing ongoing support. Based on the 2009 Capital One Card Lab Connect Charitable Giving Survey, 57 percent of the total respondents over the past year have not made any similar charitable donations they have done during the previous years because of financial constraints.
With that, we found out that for nonprofit organizations, predominantly smaller community-based groups, fundraising programs are an even greater priority in this rough economic climate. The requirement for their services is greater and, while supporters are searching for ways to lend a hand, donations are difficult at that time. Capital One Card Lab Connect aspires to assist and get together the varying needs of nonprofits and consumers equally. It is a fitting for people to help out in supporting their charity programs of choice.
Capital One offers the No Hassle Giving Site, which is a website that permits Capital One cardholders to study, pick, and contribute to the foundation of their choice. Capital One covers the transaction costs for each donation, ensuring that 100 percent of the donation is delivered to their charity program. At present, Capital One Card Lab Connect offers nonprofits another tool to aid them in attracting donations.
By using an easy-to-use online tool, nonprofits can register for Card Lab Connect, build a series of up to three exclusively designed credit cards for their organization, and utilize online tools to push their supporters to get the affinity card. All rewards gathered on these cards, including one percent of net purchases and an additional $25 with the first purchase will go straight to the support of the affiliated nonprofit organization. There are no intricate contract negotiations, no member quotas and no exchange of membership mailing lists compared to other affinity programs.
Nonprofits these days are seeking for innovative ways to boost donor support to sustain the demands of a tough economy. The Card Lab Connect program allows nonprofits with free marketing tools and a suitable new channel to get in touch with, connect and activate their supporters.
Card Lab Connect has already been through a successful initial phase, which permitted a selected number of community-based nonprofit organizations to check the program. Pilot organizations presented that the program not only helped them gather funds but also helped to lift their profiles through the custom card design feature.
The Capital One Card Lab Connect program offers a trouble-free and unproblematic way for our supporters to donate, mounting our capability to fundraise and moving out there and acknowledges people who would otherwise not hit upon it.
See Also
Best Credit Cards Canada
Best Balance Transfer Credit Cards Canada
Best Cash Back Credit Cards Canada
Best Capital One Credit Cards Canada
Best MasterCard Credit Cards Canada
Best MBNA Credit Cards Canada
Best Visa Credit Cards Canada
Best Secured Credit Cards Canada
Travel Credit Cards Canada
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